I recently spoke to two hundred attorneys in Miami about trial communication. During the Q&A portion of my talk someone asked, “How close should you stand to the jury?” I answered, “Three and a half feet.”
The audience laughed.
“I have no idea,” I continued. “Every jury is different. Some juries want you to stay far away and others will let you sit in their lap. How close you get is determined by how much permission you have.”
What is the first thing that comes to mind when you hear the word “permission?” I think back to childhood, when my parents decided what I could and couldn’t do. Now that I’m an adult, I don’t need to ask anyone for permission, but it still exists. Only now the permission is nonverbal. Continue reading: “The Permission Principle: Why the Jury Gets to Decide What You Do Next”

