When you’re looking for work, you should always play it safe. Dress conservatively. Speak professionally. Behave within the norms. You only have one chance to make a first impression, so don’t take risks.
Wrong wrong wrong.
After Corey and I had our lunch where it was pretty much decided that, although he didn’t want to leave, his burgeoning real estate business was making it so, I set out to find a new business manager. But this time, instead of placing your run-of-the-mill ad like this:
“Wanted: Administrative Assistant. Must be able to work independently. Work includes filing, dealing with client inquiries…etc etc etc”
I decided to FORTE it up and write an ad that sounded, well, like “us.” It included stuff they had to do, but it also included things like:
Why you’ll get hired:
• You write, speak and sound intelligent.
• You can handle 3 million emails a day from me, because that’s how my brain works.
• You’ve got your crap together and you can manage all the things we throw at you.
• You look and act like a professional.
• You can work on your own but obey my commands when needed.
• You aren’t a psychopath.
• You’re funny, and can handle us throwing around some “F” bombs.
• You own a computer and can use it.
• You think what we do is interesting.
• We like you.
I ended the ad with:
“I will call the people I find interesting/qualified, and then you’ll have to come in and face the three of us. I can’t respond to all applicants, but I sometimes want to when you misspell my name, put “dear Hiring Manager” in the letter or don’t follow instructions. (But even then it would only be because I wanted to yell at you for wasting my time.)
And that’s when things got interesting. Continue reading: “Playing it Safe is a Big Mistake”